Samsung Week 2022

Agencies: Arcade Superlarge


Samsung HQ in Seoul and Cheil once again partnered Arcade Studio in Cape Town to develop a Direct Out of Home campaign for their flagship week of the year. "Samsung Week".
They created a number of 15 and 30 second spots for Samsung Week, showing a number of excited characters waiting in line in anticipation of the great deals Samsung offer for Samsung Week.
These spots were featured on both Picadilly lights in the UK and Times square NYC among others.

This professional campaign titled 'Samsung Week 2022' was published in United Kingdom and United States in October, 2022. It was created for the brand: Samsung, by ad agencies: Arcade and Superlarge. This Content, Integrated, and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 8 media assets. It was submitted over 1 year ago.


Advertising Agency : Cheil, Seoul, South Korea
Producer: Nami Kim (Cheil)
Production Company: Arcade Studio, Cape Town, South Africa
Creative Director: Jean-Pierre Le Roux (Arcade Studio)
Creative Director: Alvin Chan (Superlarge)

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