Samples of Awareness
Agency: Verne Uruguay
Description
Farmacia San Roque offers samples of cosmetics, dermocosmetics, perfumes, makeup, and hair care products, among others. In September, the month of pride and diversity in Uruguay, together with the LGBT Chamber of Commerce and Business, they created the missing sample: “Samples of Awareness."
These samples were filled with glitter, one of the most iconic symbols of the diversity march, which represented, in a proportional way, the different invisible inequalities faced by the LGBTIQ+ community.
The samples were distributed for free at Farmacia San Roque locations during the week leading up to the diversity march, and the initiative became news, giving these issues the spotlight they deserve.
This professional campaign titled 'Samples of Awareness' was published in Uruguay in October, 2024. It was created by ad agency: Verne Uruguay. This Ambient, Content, and Design media campaign is related to the Beauty, Pharmaceutical, and Retail Services industries and contains 1 media asset. It was submitted about 1 month ago by Barreiro: Pablo of Verne.
Credits
Advertising Agency: Verne, Montevideo Uruguay
Creative Director: Joaquín Romero
Art Director: Diego Carrero
DGC: Pablo Barreiro
Creatives: Joaquín Romero
Social Media Lead: Agustina Montiel
Account Director: Cecilia Menéndez
Account Manager: María de los Ángeles Guedes
Media: Nicolás Sinópoli, Florencia Vecino
Film Production: Ozzo Films, Montevideo Uruguay
Audio Production: Absolut, Montevideo Uruguay