ADVERTISING

Gumtree

Same Thing But Cheaper

School: Leeds Arts University

Description

The challenge was to make Gumtree relevant to millennials, using places that resonate with them, feel relevant to their lives and reflect their behaviors.
We found that Gumtree’s service is cluttered, which puts off millennials who have a short attention span. Therefore we decided to use simplicity to improve sales and brand image. This led us to the big idea of “same thing but cheaper”- spend less on something that does the same job.

This student campaign titled 'Same Thing But Cheaper' was published in United Kingdom in May, 2019. It was created for the brand: Gumtree, by ad school: Leeds Arts University. This Print medium campaign is related to the Professional Services industry and contains 5 media assets. It was submitted over 3 years ago.

Credits

Advertising School: Leeds Arts University, UK
Tutor: Nicholas Young
Copywriter: Shorna Anischenko
Art Director: Isobel Howard

Habitat for Hum...

ADVERTISING

iStock Essentials

Texture of mature eucalyptus tre...

Artist: guter

iStock Signature

Koala feeding on Eucalyptus Tree

Artist: phaitoons

iStock Signature

Cute Dreaming Koala

Artist: AusVideo

iStock Essentials

fresh green branch leaves of Euc...

Artist: pinkomelet

iStock Signature

Australian Trees HD

Artist: AusVideo

iStock Essentials

Koala in tree - Australia

Artist: GraingerFilms

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.