As one of the few pharmaceutical brands with a distinct personality, I wanted to leverage Viagra’s signature aesthetic and tongue-in-cheek tone to create a series of simple print ads that highlight the little blue pill’s key selling point in an indirect, humorous way.
This student campaign titled 'Rock-Hard' was published in Canada in March, 2019. It was created for the brand: Viagra, by ad school: Humber College. This Print medium campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted about 3 years ago.
Advertising School: Humber College, Toronto, Canada
Creative Director / Art Director: Patrick Carter