Habitat for Humanity creates a popup furniture store. The furniture in the store will be items from people who are in need of support due to hardships they are facing concerning their housing situation. The items will be returned to the owners if bought as a way to pull on heartstrings and encourage donations.
An online version is created as part of the campaign with the same concept.
This student campaign titled 'Countless Memories' was published in United States in April, 2019. It was created for the brand: Habitat for Humanity, by ad school: S.I. Newhouse School of Public Communications. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted over 3 years ago.
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, USA
Creative Director / Art Director / Copywriter: Sierra Outcalt
Photographer: Stock photography
Professor: Mel White