Welcome to the Gumtree GoodLife

Agency: Retroviral


Essentially, January or Janu-worry as it is more affectionately known, is the longest month known to humankind. It's like four months in one. We have leveraged key insights about what South Africans can't afford when they are deep into the month and juxtaposed this with the disposable income and opportunities that listing your items (and selling them) on Gumtree, provides.

This professional campaign titled 'Welcome to the Gumtree GoodLife' was published in South Africa in January, 2021. It was created for the brand: Gumtree, by ad agency: Retroviral. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: Retroviral, Johannesburg
ECD: Mike Sharman
CD: Kathryn McConnachie
Copywriter: Grethe Kemp
Account Director: Shannon Straightfill
Community Manager: Gosi Legoale
Art Director: Duncan Blackhurst
Production co: Panther Punch
Directors: Glen Biderman-Pam, Ollie Booth
Producer: Tassyn Munro
DOP: Fahema Hendriks
Online Editor: Declan Manca


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.