After four years away from Madrid Fusión, Quique Dacosta returns with his new culinary philosophy, a philosophy that refers to the very origin of the cuisine, to a typical elaboration of his area made mostly with seafood: salted fish.
Besides knowing them for being part of our diet, we approach them with the respect that the ancestral deserves, but with a curious look and with the intention of always: to evolve. How to treat salting from haute cuisine? How to do something different that goes beyond a method to conserve food?
This revolutionary treatment of salt, cooking, curing and ripening, has been applied in addition to fish and seafood, meat and vegetables.
This professional campaign titled 'Salt' was published in Spain in February, 2018. It was created for the brand: Quique Dacosta, by ad agency: CLV. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: CLV, Madrid, Spain
Marketing Team: Quique Dacosta, Andrea Arias
Executive Creative Directors / Art Directors: Fran López, Alfonso Velasco
Art Director: Nuria Gonzalez
Copywriter: Pedro Barrero
Client Services Director: Ines Díaz-Casariego
Account Supervisor: María Navarrete
Account Executive: Sara Armero
Production Company: Attic Films
DoP: Adolfo Morales
Executive Producer: Rafa Endeiza, Paco Gallego
Music: Sona que suena, La Panadería