Description
For Bajaj Allianz General Insurance's Road Safety Week campaign, we aimed to use visuals related to truck art, tapping into its cultural significance and widespread recognition. This vibrant, bold art form is relatable and iconic, making it perfect for reinforcing the campaign message and ensuring strong recall.
This campaign provides safe driving tips and warnings through quirky, relatable creative copy. The execution includes engaging and colourful creatives, highlighting key road safety practices with the communication #SafetyOKPlease
This professional campaign titled 'Safety Ok Please' was published in India in January, 2025. It was created for the brand: Bajaj Allianz General Insurance, by ad agency: Dentsu Creative. This Digital medium campaign is related to the Insurance industry and contains 5 media assets. It was submitted 5 months ago.
Credits
Advertising Agency: Dentsu Creative
Concept & Content: Tulika Ranjan & Ananya Ananth
Account Management: Akansha Rawat, Minakshi Nimkar & Gautam Pathare,
Creative Designer: Niranjan Vast
Brand Team: Aditi Jain, Juhi Kothari & Girish Jaitly
