Description
This Easter, Bajaj Allianz General Insurance brings a thoughtful twist to the festive spirit with a creative that blends celebration with assurance. The concept centers around a basket of Easter eggs — each uniquely designed to represent different insurance products offered by the brand, such as home, motor, health, travel, pet, and more.
The message, “All your security is in one basket with #InsuranceKaAssurance”, uses the familiar Easter tradition as a visual metaphor to convey the brand’s commitment to comprehensive protection. Just as Easter eggs symbolise hope and renewal, each egg here symbolises the security that comes with knowing every aspect of your life is insured.
Rooted in the brand's ethos of trust and care, this creative captures the essence of Insurance ka Assurance — reassuring customers that whatever they value most, Bajaj Allianz General Insurance has it covered.
This professional campaign titled 'Easter - #InsuranceKaAssurance' was published in India in April, 2025. It was created for the brand: Bajaj Allianz General Insurance, by ad agency: Dentsu Creative. This Digital medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 8 months ago.
Credits
Advertising Agency: Dentsu Creative
Content: Tulika Ranjan & Ananya Ananth
Account Management: Akansha Rawat, Minakshi Nimkar & Gautam Pathare
Creative Designer: Niranjan Vast
Brand Team: Aditi Jain, Juhi Kothari & Girish Jaitly
