Description
A new type of scam that is gaining popularity due to the Wedding Season in India is the Wedding Card Scam. In this scam, a Wedding Invitation is received in a pdf format from an unknown number. On downloading the pdf, an APK app gets downloaded on the person's phone which ends up hacking the device and stealing all the data stored on the device.
Since e-vites are gaining popularity, we felt that building awareness on this scam would be ideal. For the execution of the same, a static was created of a wedding invitation. However, instead of the regular information provided in a wedding invitation, we added information about the scam - creating something that was visually exciting while also being informative.
This professional campaign titled 'Data Privacy Day - Wedding Invitation Scam' was published in India in January, 2025. It was created for the brand: Bajaj Allianz General Insurance, by ad agency: Dentsu Creative. This Digital medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Advertising Agency: Dentsu Creative
Concept & Content: Tulika Ranjan & Ananya Ananth
Account Management: Akansha Rawat, Minakshi Nimkar & Gautam Pathare
Creative Designer: Niranjan Vast
Brand Team: Aditi Jain, Juhi Kothari & Girish Jaitly
