Every year, 100.000 marine creatures die from plastic entanglement, globally. It’s a big number. It’s a sad number. But it’s a real number. This print ad was created on behalf of AllForBlue, in order to raise awareness on the impact of plastic use in marine life. We want people to rethink plastic and start using its numerous and equally useful, eco-friendly alternatives. It’s a small but crucial step one can make in order to save planet Earth.
This professional campaign titled 'Sad but true' was published in Greece in November, 2018. It was created for the brand: AllForBlue, by ad agency: Ogilvy. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: Ogilvy, Greece
Executive Creative Director: Yannis Sideris
Art Director: Panos Pagonis
Copywriter: Mary Vamvaka