Description
State Farm has partnered with Running Point season 2 for an integrated campaign that brings its “good neighbour” ethos directly into the storyline. Featuring Kate Hudson and Chet Hanks alongside the brand’s familiar spokesperson, Jake from State Farm, the collaboration blends entertainment and advertising to showcase how the brand supports people in moments that matter.
The co-branded spot places Jake within the narrative world of the LA Waves basketball team, acting as a steady “safety net” for characters navigating challenges on and off the court. Tied to State Farm’s “With the Assist” platform, the campaign highlights the importance of everyday support systems, using humour and relatable scenarios to demonstrate how the brand helps manage risk and provide guidance.
Extending beyond traditional advertising, the partnership marks Jake from State Farm’s first scripted TV appearance within the series itself, deepening the integration between brand and content. By embedding its message directly into a culturally relevant show, State Farm reinforces its positioning as a dependable presence while reaching audiences in a more seamless and engaging way.
This professional campaign titled 'Running Point - Feat. Kate Hudson and Chet Hanks' was published in United States in April, 2026. It was created for the brands: Netflix and State Farm, by ad agency: Highdive. This Film and Integrated media campaign is related to the Insurance, Sports, and TV and Streaming Promos industries and contains 1 media asset. It was submitted 7 minutes ago.
