Runax Institute of Hotel Management
RUNAX Institute World Day Against Child Labour Campaign
Agency: Keyline Digitech
Description
Keyline Digitech creates a powerful visual narrative for RUNAX Institute of Hotel Management that transforms awareness into action. The creative masterfully contrasts a child burdened by labour with the protective shield of education, illustrating how institutions like RUNAX serve as guardians of childhood dreams.
The shadow metaphor is particularly compelling—showing how child labour casts dark silhouettes over young lives, while the shield represents education as the ultimate protector. The bold red headline "Say Never To Child Labour" reinforces the institute's commitment to values beyond hospitality training.
This campaign strategically positions RUNAX not just as an educational institution, but as a socially conscious organisation that understands the foundation of proper education begins with protecting children's rights. By connecting hotel management education with child welfare advocacy, RUNAX demonstrates that professional training institutions have a responsibility to champion the very childhood experiences that should precede career development.
This professional campaign titled 'RUNAX Institute World Day Against Child Labour Campaign' was published in India in June, 2024. It was created for the brand: Runax Institute of Hotel Management, by ad agency: Keyline Digitech. This Content, Design, and Digital media campaign is related to the Education industry and contains 1 media asset. It was submitted 4 months ago by Keyline Digitech of Keyline Digitech.
Credits
Advertising Agency: Keyline Digitech, Kolkata, India
Company Director: Mr. Subrata Kundu
Graphic Designer: Mr. Sourav Pal
Copywriter: Ms. Saranya Acharya