Slices Of Joy
Description
Bringing joy to every coffee table, the “Slices of Joy” campaign marked the launch of pizzas in a way that went far beyond just adding a new item to the menu. At its heart was an AI-generated jingle, “Sip Sip Bite,” which came alive through a vibrant music video and set the tone for celebration. Taking the experience into the cafés, over 1,000 baristas performed synchronized dances across 140+ locations, turning the launch into a lively, community-driven moment. More than just introducing pizza, the campaign transformed everyday coffee runs into experiences filled with surprise, joy, connection — and a delicious new reason to stay a little longer. 🍕☕✨
This professional campaign titled 'Slices Of Joy' was published in India in April, 2025. It was created for the brand: Third Wave Coffee, by ad agency: ting Works LLP. This Digital, Experiential, and Film media campaign is related to the Food, Hospitality, Tourism, and Media industries and contains 1 media asset. It was submitted 4 months ago by Associate Vice President - Account Management: Rahul Nair of ting.
Credits
Production House: ting Studios, Mumbai
Advertising Agency: ting Works LLP, Mumbai
Concept & Lyrics: Drishti Shah
Music Composition: Drishti Shah & Nikhil Kamath
Asst. DOP: Noah Irlekar
DOP: Viral Rathod
Editor: Akash Singh
Post-production Supervisor: Umang Gohil
Asst. Producer: Himanshu Chaudhari
Producer: Akshay Yadav
Talents: Akshay Yadav, Siddhi Shah, Shansha Bolar, Hussain Burmawala, Aryaman Desai, Tanvi Shah, Kshitij Tripathi.
Choreographer: Moksha Mehta, Priyanka Rane
Project Lead: Kshitij Tripathi
Project Manager: Nidhi Dubey
Art Directors: Smit Swar, Ashish Yadav, Swapnil Kumbhar
Creative Director (Copy): Sahil Joshi
Associate Creative Director (Art): Riddhi Seta
Director: Sumit Chavan
Growth: Yash Jeswani, Anaanya Wadhwa
Partners: Sudharshan Anandkumar | Manan Vora | Aadil Mehta | Shruti Dhadda
