Description
The latest phase of Frost Bank’s “Unexpectedly True Stories” campaign has rolled out across Texas via OOH, TV, and social media. The campaign features real stories from Frost bankers and the lengths they go to for their customers.
Directed by Nalle Sjöblad of Spark & Riot – who also helmed last year’s debut installment – each spot dramatizes surprising, out-of-the-box ways Frost employees have stepped in to help. From uncovering a flower shop fraud scandal, to climbing down storm drains to rescue a lost cashier’s check, to helping a customer buy a car with a debit card, the stories showcase just how far Frost will go.
Each reenactment unfolds alongside a voiceover narration of the real events, culminating in a playful reveal of the recording booth – where the voice actor can hardly believe the twists of bad luck… and the good fortune of having Frost on your side.
Quote from Sjöblad: "It was an honor to collaborate with Frost Bank again! We brought back the meta-elements of our previous campaign, cutting between the staged recreations and the VO booth, to humorously show how Frost Bank goes above and beyond for its customers, it really underlines the honesty we’re trying to convey with these commercials.”
Since Frost launched its rebrand last year, accompanied by “Unexpectedly True Stories” ad spots — emphasizing real human, 24/7 service that goes far beyond smiles and remembering your name – the bank has reached an all-time high of 75% awareness and sustained growth across all generations of customers.
This professional campaign titled 'Unexpectedly True Stories' was published in United States in August, 2025. It was created for the brand: Frost Bank, by ad agency: McGarrah Jessee. This Film medium campaign is related to the Finance industry and contains 3 media assets. It was submitted 4 months ago.
Credits
Agency: McGarrah Jessee
Associate Creative Director/Art Direction: Aubrey Day
Senior Copywriter: Jane Goodwin-Bell
Creative Director/Art: Stephanie Cain
Creative Director/Copy: Natasha O’Rourke
Creative Director/Design: Shannon MacNeilage
Executive Producer: Abby Hinojosa
Producer: Sean Phung
Group Account Director: Anne Ramsburg
Brand Director: Megan Epstein
Brand Supervisor: Alexandra Barba
Associate Director of Strategy: Mike Quan
Chief Strategy Officer: Jen Hruska
Chief Creative Officer: Tim Roan
Senior Designer/title cards: Meredith Callaway
Designer/end graphics: Mike Ricks
Director of Business Affairs: Tanille Day-Walker
Designer: Shannon Healey
Designer: Courtney Ewan
Social Animation: McJ Content Studio – Mike Ricks, Clark Moreland
Project Management: Hannah Wheeless
Client Company: Frost Bank
Chief Marketing Officer: Blair McGrain
Senior Vice President, Director, Brand & Consumer Marketing: Katie Keating
Senior Vice President, Marketing: Monica Barrera
Creative Director: Craig Vitello
Production Company: Spark & Riot
Director: Nalle Sjöblad
Director of Photography: Mikael Gustafsson
Line Producer: Cindy Fertitta
Executive Producer: Ana de Diego
Executive Producer: Summer Griffiths
Editorial Company: Cut & Run
Editor: Sean Stender
Assistant Editor: James Kracht
Producer: Jacklyn Sandoval-Roman
Finishing Company: Company 3
Senior Colorist: Tim Masick
Music: Marmoset, Butter
Sound Design Company: Digital Domain
Chief Engineer: Chris Erlon
Photography: DMB
Photographer: Lauren Maccabee
