Run for the Oceans, Boost, Wave, Bottle

Agency: TBWA


The primeknit upper of the adidas x UltraBOOST Parley is made of Parley Ocean Plastic. Parley produces this textile by upcycling plastic waste intercepted from coastal communities and beaches. Each pair prevents approximately 11 plastic bottles from entering the oceans. The video employs stop-motion to tell the creation story of the adidas x UltraBOOST Parley using animated embroidery on the shoe’s unique textile fabric.

This professional campaign titled 'Run for the Oceans, Boost, Wave, Bottle' was published in Netherlands in June, 2018. It was created for the brand: Adidas, by ad agency: TBWA. This Film medium campaign is related to the Fashion industry and contains 4 media assets. It was submitted almost 4 years ago.


Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands
Chief Creative Officer: Darre Van Dijk
Creative Director: Thomas Jullien
Senior Art Director: Benjamin De Villiers
Senior Copywriter: Andrew Maaldrink
Global Brand Leader: Kruno Ivancic
Senior Global Client Partner: Natalia Forster
Business Director: Tomas Pruijs
Account Manager: Toby Castle-Smith
Account Executive: Gabriel Menendez
Executive Producer: Rosemarie Praaning
Content Producer: Blue Ter Burg
Production Companies: Psyop, Golden Wolf
Director: Marco Spier


iStock Essentials

Adidas store

Artist: Pere_Rubi

iStock Signature

Red Adidas logo on white running...

Artist: Kohlerphoto

iStock Signature

Adidas Store in Hong Kong

Artist: winhorse

iStock Essentials

Adidas three stripes on shoes box

Artist: ilbusca

iStock Essentials

Adidas Superstar

Artist: Photoevent

iStock Signature

Fashionable sneakers on display ...

Artist: coldsnowstorm

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.