There are thousands of young girls on TikTok following their passion of dance that get constantly berated with the word “cringe”. If you’re truly passionate and work your hardest to improve at something, we don’t see a world where that can be labeled as cringe. So we created a path where these passionate young females are able to pursue their passion.
This student campaign titled 'Path to Passion' was published in Canada in July, 2020. It was created for the brand: Nike, by ad school: Miami Ad School. This Digital medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted about 2 years ago.
Advertising School: Miami Ad School, Toronto, Canada
Art Director: Daniel Zhang
Art Director: Ted Pedro
Copywriter: Chris Vena