Description
Khazanah Nasional is Malaysia’s sovereign wealth fund, tasked with investing in the sustainable economic growth and societal benefit of the nation.
In this Eid film, a daughter (Puteri) brings her mother (Mak) from the outskirts to live with her in the city in an act of filial piety. But Puteri soon comes to realise that she can give Mak, the most important treasure in her life, a sense of purpose and dignity by empowering her mother to live where and how she wants to.
Rumah Mak (Mum’s Home) is not just where Puteri’s mother lives; it is an extension of a meaningful life Mak has built for herself. And it was a way for Khazanah Nasional to show what they do to protect people’s way of life.
This professional campaign titled 'Rumah Mak' was published in Malaysia in April, 2023. It was created for the brand: Khazanah Nasional Berhad, by ad agency: Chariot Agency. This Digital and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 9 months ago by Chariot Agency.
Credits
Executive Creative Director: Jarrod Reginald
Creative Group Head: Christyna Fong
Copywriter: Christyna Fong, Amir Yunos
Designer: Syahrul Azril
Managing Director: Adrian Cheah
Head of Account Management: Gillian Yap
Senior Account Manager: June Lim
Account Manager: Loo Shenning
Senior Agency Manager: Vanessa Pang
Production House: Reservoir World
Film Director: Ismail Kamarul
Executive Producer: Ryan Khoo
Post Production: Dixon @ DX Post & Faiz
Audio House: Rec Room
Client: Khazanah Nasional Berhad
Head of Corporate Communications: Sherliza Zaharudin
Senior Vice President, Corporate Communications: Amelia Wardah Kassim
Vice President of Corporate Communications: Lee Yew Leong
Assistant Vice President of Corporate Communications: Eunice Chan En-Xin
