Street Food Virtual Festival
Agencies: Naga DDB Tribal • Mediabrands Content Studio • Chariot Agency
Description
Knowing that every Malaysian was spending most of their time in lockdown in front of their screens and ordering food online, we created Tiger Street Food Virtual Festival - the world's first fully-immersive virtual street food festival. To ensure a cross-dimensional experience, we partnered with F&B vendors throughout the nation so that users could enjoy the festival online while savouring street food at home.
The festival vibes were in full swing with OOTD options, games and activities, and even a live concert.
This professional campaign titled 'Street Food Virtual Festival' was published in Malaysia in November, 2020. It was created for the brand: Tiger Beer, by ad agencies: Chariot Agency, Mediabrands Content Studio, and Naga DDB Tribal. This 360°, Experiential, and Integrated media campaign is related to the Alcoholic Drinks and Food industries and contains 1 media asset. It was submitted 10 months ago by Chariot Agency.
Credits
Executive Creative Director: Jarrod Reginald, Kevin Le
Creative Group Head: Christyna Fong
Copywriter: Kavinish Nair, Lee Jei Han
Art Director: Lai Sook Ang, Tan Yuen Khai, Fung Pik Kuan
Designer: Charlene Wong, Loy Jia Shin
Account Director: Zoe Chua
Account Manager: Vanessa Pang, Yeo Pei Ling
Strategy Director: Raja Vikraman, Bryan Leong
Partner Agency: Naga DDB Tribal
Chief Operating Officer: Clarence Koh
Chief Creative Officer: Alvin Teoh
Creative Director: Suryadipura Salleh
Associate Creative Director: Naqib Shamsuri
Creative Group Head: Gui Jiann Rong
Art Director: Jo Lian Chew
Copywriter: Leann Fernandez, Charmaine Quek
Head of Process Management: Chris Chan
Business Director: RZ Chew
Senior Account Manager: Yeni Chan
Account Manager: Joey Tang
Account Executive: Sarah Toolseram
Head of Content Studio: Chen Lee Ling
Content Producer: Anand Vengdesh
Video Editor/MoGraph: Jared Yap
Media Agency: Dentsu Redstar
Business Director: Sean Loh
Planning Director: Joanne Wong
Media Manager: Cassandra Chan
AR / VR Website Developer: Ministry XR
Event Solution Designer: Fay Lee
Project Supervisor: Ram Nabil Chia
Client: Tiger Beer Malaysia
