Description
Khazanah Nasional is Malaysia’s sovereign wealth fund, tasked with investing in the sustainable economic growth and societal benefit of the nation.
In this Chinese New Year film, two men from different generations learned that by being open and accepting of each other’s differences, they can find the common ground that connects them both. Even if it takes a huge leap of faith.
The story is an allegory for how a nation with people from different races and religion can begin the task of understanding one another.
This professional campaign titled 'A Leap of Fortune' was published in Malaysia in January, 2023. It was created for the brand: Khazanah Nasional Berhad, by ad agency: Chariot Agency. This Digital and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 3 months ago by Chariot Agency.
Credits
Executive Creative Director: Jarrod Reginald
Creative Group Head: Christyna Fong, Ng Yao Ding
Copywriter: Harresh Asohan
Designer: Syahrul Azril
Managing Director: Adrian Cheah
Head of Account Management: Gillian Yap
Senior Account Manager: June Lim
Account Manager: Loo Shenning
Senior Agency Manager: Vanessa Pang
Production House: Reservoir World
Film Director: Ismail Kamarul
Executive Producer: Ryan Khoo
Post Production: Dixon @ DX Post
Audio House: Audio Afficionado
Client: Khazanah Nasional Berhad
Head of Corporate Communications: Sherliza Zaharudin
Senior Vice President, Corporate Communications: Amelia Wardah Kassim
Vice President of Corporate Communications: Lee Yew Leong
Assistant Vice President of Corporate Communications: Eunice Chan En-Xin
