Culturally Adorned Mongolia

Seattle Brand Agency, in collaboration with APU Company, produced a special commercial film for the 2025 National Naadam Festival — a remarkable project that seamlessly blended modern marketing creativity with Mongolia’s cherished cultural heritage.

Through this production, we aimed to capture the heartfelt spirit of Naadam, the pride of Mongolian sports, and the enduring dedication of national athletes in a way that inspires and resonates with viewers. The campaign was primarily directed toward Mongolian audiences, delivering not only a festive greeting on behalf of the brand but also a message that “national pride is our greatest value.”
The film’s concept focused on portraying the strength, discipline, and perseverance of athletes who embody Mongolia’s national heritage. It conveyed the idea that “true value is never achieved easily — it is built through relentless effort and commitment.”