Description
As Tanmaxxing gains traction in youth culture, Burger King joins the conversation with “Leave the flame grilling to us”—a playful summer campaign created by Happiness Brussels.
The visuals feature overly tanned and sunburnt skin, making a cheeky connection to Burger King’s iconic flame-grilled taste. By tapping into a socially relevant trend in a way that feels native to culture, Burger King reminds everyone to leave the real grilling to the experts.
The campaign appeared across social media, DOOH, the Belgian coast tram and wildpostering.
This professional campaign titled 'Leave The Flame Grilling To Us' was published in Belgium and Luxembourg in June, 2026. It was created for the brand: BURGER KING Belgium, by ad agency: Happiness Brussels. This 360°, OOH Outdoor, and Print media campaign is related to the Food and Health industries and contains 7 media assets. It was submitted about 2 hours ago by Creative: Jarne Eetesonne of Happiness Brussels.
Credits
Client: BURGER KING® Belux
Client Contacts: Dirk Lammens, Florence Blanckaert, Hélène Delorenzi, Camille Van Holzaet
Agency: Happiness
CEO: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative Director: Manuel De Vos, Jarne Eetesonne
Creative: Daan Van Gorp, Elisa Sonnet
Head of Strategy: Frans Cuypers
Strategic Director: Wesley Roeland
Head of Design: Dries Lauwers
Graphic Designer: Monique Jorge, Davy Van Lijsebeth
DTP : Bruce De Gelean, Loïc Lenoble
Head of Motion: Remke Faber
Motion Designer: Arthur Nunes
DOP: Andrey Brunkowski
Business Director: Frederik Jonnaert
Account Manager: Aurélie Forissier
Account Executive: Sofie Driesen
