Description
The Egyptian cosmetics company has launched an advertising campaign to introduce their latest skin moisturizer in the market.
This campaign is specifically designed to highlight the unique qualities of the product, including its ability to provide 24-hour skin protection, effectively remove dead skin, and deliver moisturization. A significant emphasis of the campaign is placed on educating consumers about the proper application of the product, clarifying that it should not be used on the face.
In addition to product promotion, the campaign also aims to raise awareness about the brand and the moisturizer, aiming to enhance visibility and recognition. An important aspect of the campaign strategy is to drive increased traffic to the company's website, providing a convenient platform for consumers to explore the product in more detail and potentially make purchases. Through these efforts, the advertising campaign seeks to successfully market the new skin moisturizer, educate consumers, and increase online engagement with the brand.
This professional campaign titled 'With you all day - Moisturizing cream campaign ' was published in Egypt in June, 2023. It was created for the brand: Vita Balm, by ad agency: InnGlo Marketing. This Content, Digital, and Direct media campaign is related to the Beauty, Health, and Pharmaceutical industries and contains 4 media assets. It was submitted over 1 year ago by Growth Marketing : InnGlo Marketing Agency of Dot.Collars.
Credits
Advertising Agency: InnGlo Marketing
Production Company: vaxil pharma
Project Manager Shrouk Yahya
Content Strategy : Mahmoud El-dereidy
Art Director: Yosr Ashraf
Photography: Ahmed Abdullah
CRO: Omar Ali
And finally, Directed by Alaa Kotb