#EngageResponsibly is not just a follow up response to the Facebook boycott, but an entirely new, large scale program that has the endorsement and participation of the advertising industry through GARM and the ANA and the support of Salesforce and WPP.
Social media platforms are an indispensable tool in modern marketing, yet hate speech has made the platform a reputation hazard for brands. #EngageResponsibly is intended to let advertisers safely continue to use social media by giving consumers, brands and platforms the tools to take tangible actions against hate speech online.
· A uniform reporting system for consumers to report hate speech within each social platform
· An Anti-Hate Certification program for brands to actively address issues
· Special programs for small- and medium-sized businesses
This ambitious program will create a path forward for brands and directly offer a solution to one of the most pressing social issues of our time.
This professional campaign titled '#EngageResponsibly' was published in United States in October, 2020. It was created for the brand: Pernod Ricard, by ad agency: Weber Shandwick. This Integrated medium campaign is related to the Alcoholic Drinks and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago.