Rozhnyativ Torf 2.0: The stars are back - and selling!

What do a garden bed and a red carpet have in common? In both, it matters how you look. And what is under your feet.

The second season of the Rozhnyativ Torf advertising campaign is not just a continuation. It's the return of the stars in great style. Brain Copters have turned a growing product into a pop phenomenon - with characters who have fans, biographies, and merch potential.

This summer, they're taking the stage:
Don Blueberry - calm confidence and harvest without compromise.
Sylvester Capistalone - strength, crunch and cabbage pathos.
Michael Orchidjackson - floral perfection and love of attention.
Cranberry Monroe - berry drama and harvest on the cover.
Tuy Saint Laurent - style and form as a new agrarian fetish.

Each character got its own video. Each video is a combination of cinematic language, humor and absurd beauty that works for recognition, emotion and the desire to have “the one”.

We didn't ask for attention - we took it. And we turned peat into an object of desire.