Description
Viewed through the lens of sports, and with Gray’s bold, cinematic approach, #GetMoneyFit is not only a powerful visual metaphor for discipline, ambition, and endurance, it punches through the mediocrity of the banking category to motivate South Africans to rethink their relationship with their money - as something to sweat, something to work at, something that deserves a personal best.
This professional campaign titled '#GetMoneyFit' was published in South Africa in June, 2025. It was created for the brand: Nedbank, by ad agency: Joe Public. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 month ago by Mr: Greg of Romance Films.
Credits
Agency & City: Joe Public / Johannesburg
Group Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Executive Business Growth Director: Candice Shortt
Business Unit Director: Phindile Ndzakeli
Group Account Director: Vuyo Tena
Executive Creative Director : Martin Schlumpf
Senior Art Director: Lizandri van de Merwe
Copywriter: Pakamani Mancotywa
Senior TV Producer: Yash Raidu
Production Company & City: Romance Films / Cape Town
Director: Greg Gray
Executive Producer: Helena Woodfine
Line Producer: Shannon McDougall
Director of Photography: Adam Bentel
Production Art Director: Keenan McAdam / Wendy Fredrikkson
Stylist | Costume Design: Bridget Baker
Head of Research: Maghiel Van Dorssen
Casting Director: Mrs Davies
Casting Director: Grays Casting
Principal actor - Lead: Kundai Murapa
Principal actor - Lead: Saar-rah Karriem
Principal actor - Lead: Sinelithemba Mbatha
Principal actor - Lead: Takatso Ndebele
Principal actor - Lead: Paul Ingpen
Editor: Ricky Boyd
Editing Company: Deliverance
Visual Effects Person: Jean Du Plessis
VFX Company: Chocolate Tribe
Music Studio: Pressure Cooker Studios Original
Music Composition: Keith Kavayi
Music Supervisor: James Matthes
Producer: Chloe Ellis
Final mix studio: Sterling Sound
Sound Engineer: Lorens Persson
Post Production Online: Chocolate Tribe
Post Production Offline: Deliverance
Client: Nedbank
Group Executive - GMCA: Khensani Nobanda
Executive Head - Marketing Strategy: Tebogo Motsepe
Head Brand Strategy: Cleopatra Taoana
Senior Marketing Manager - Brand Strategy: Mongezi Sokanyile
Senior Marketing Manager - Marketing Operations: Nonzukiso Ngobeni
Marketing Manager - Brand Strategy: Tsholanang Rasebitse
Marketing Manager - Marketing Operations: Velile Ximba
