VISUAL 1
VISUAL 2
VISUAL 3
Description
The campaign uses striking visual metaphors to depict how black industrial smoke affects the human body — with smoke transforming into:
Visual 1 : “মগজহানি” (Brain Damage): Represents how air pollution impairs mental health, causes cognitive decline, and neurological distress.
Visual 2 : “শ্বাসহানি” (Breath Loss): Highlights damage to the lungs, breathing issues, asthma, and increased respiratory disease.
Visual 3 : “হৃদয়হানি” (Heart Damage): Shows how air pollution weakens the heart, increases blood pressure, and risks of cardiovascular diseases.
This is a self-initiated awareness campaign designed as part of a creative portfolio project, focusing on the harmful effects of industrial air pollution on human health. Though visually branded with a government-like aesthetic for realism, this campaign is not officially associated with the West Bengal Government or WBPCB.
This student campaign titled 'Industrial Air Pollution Campaign' was published in India in June, 2025. It was created for the brand: WBPCB, by ad school: Self-Promo. This Digital medium campaign is related to the Agency Self-Promo industry and contains 3 media assets. It was submitted 20 days ago by ARTIST: RAHUL BRAHMA.
Credits
IDEA & ART : RAHUL BRAHMA
COPY : RAHUL BRAHMA
