ROM - Become A Witness (commercial - DC)
Description
The ROM in Canada is one of the largest museums in North America and at the time of pitching, it was about to host the biggest and longest ever exhibition about the Holocaust. Obviously, communicating with fresh eyes on this delicate subject matter is already a challenge in itself, even more so in our current troubled times. The brief was to create something very artistic, that felt new in relation to this subject matter, something that could help attract the largest, widest and most inclusive possible crowd to the see the exhibition, and to become a witness themselves.
The exhibition is composed of many artefacts from WW2. The letter that the "witnesses" read/speak, was written in 1944 by Robert "Bob" Hanf, under strict censorship by the nazis. So everything he wrote, seemed almost like a postcard sent from a holiday resort. Another challenge quickly came up: finding the right tone for our characters to read these important words.
In our film, light becomes a beacon of knowledge, passing from witness to witness, hopefully contributing to avoiding recreate mistakes from the past.
“What will be the end?”
Exhibition at The ROM is on now and runs until September 1st 2025.
This professional campaign titled 'ROM - Become A Witness' was published in Canada in March, 2025. It was created for the brand: ROM, by ad agency: Broken Heart Love Affair. This Digital and Film media campaign is related to the Education, Public Interest, and Travel and Tourism industries and contains 1 media asset. It was submitted about 1 month ago by Director: Jeremi Durand.
Credits
AGENCY
Agency: Broken Heart Love Affair @brokenheartloveaffair
Chief Creative Officers: Craig McIntosh, Jaimes Zentil @jayzents
Chief Strategy Officer: Jay Chaney
VP, Strategy: Carly Miller @carlfantasy
Creative Directors: Shannon McCarroll, Skye Deluz
Art Director: Skye Deluz @skyedeee
Copywriter: Shannon McCarroll @shannonmccarroll
SVP, Client Success: Melissa Tobenstein @melissa_toby
VP, Client Success: Cass Farry @cassfarry
Director, Client Success: Jake White @_jakewhite
SVP, Executive Producer: Erica Metcalfe
Account Executive: Gurpriya Seth @gurpriyaseth
Producer: Alexandra Kotschorek
PRODUCTION
Production Company: Skin and Bones @skinandbonesfilm
Executive Producer: Liane Thomas @liane_thomas
Executive Producer: Joan Bell
Director: Jeremi Durand @_jeremidurand #jeremidurand
Director Of Photography: Jordan Buck @buckjordan
Production Designer: Phillip Barker @iamalwaysconnected
1st Assistant Director: Bruno Louza
Production Manager: James Hankin
Wardrobe stylist: Vanessa Campana
Visual researcher: Colton Strong @coltonjstrong
CASTING
Casting Company: Mann Casting @manncasting
Casting Director: Steven Mann
EDITING
Editorial Company: Nimiopere Film Editorial @nimiopere
Executive Producer: Jenna Edwards @jennaennaenna
Editor: Steve Puhach @steve.puhach
Assistant Editor: Shalini Menon @shalini.menon_
COLOUR
Color coordinator: Denise Borré
Additional Color: Christian Karlsen
Senior Colorist: Nurali Kushkov @nurali_kushkov
VFX & FINISHING
VFX Company: Studio Feather @studiofeather
Finishing/VFX Artist: Julian van Mil @julian_van_mil
VFX Assistant: Riley Lindsay @riley1indsay
Motion Design: Mélanie Mena-Mena @_melanie_mena_
VFX: Sergej Liamin @thebigbranches, Huan Le Vu Cong @huanle.post, Mike Morley @pixeltravelz, Colin Cunningham @sgtzim
Executive Producer: Emily Goldberg @emsaragold
AUDIO
Audio House: Oso Audio @osoaudio
Creative Director: Harry Knazan @harryknazan
Sound FX & Pre-mix: Omid Geadizadech @omid.geadizadeh
Executive Producer: Hannah Graham @hannahgraham
Voice Director: Katie Corbridge @katie_corbs
Additional sound design: Steve Puhach @steve.puhach
MUSIC
Sound track: Thomas Nicol @thomusicorum
Final sound mix: Thomas Nicol @thomusicorum
