Agency: McCann


Following negative global media coverage about Romanians in recent years (which, on a long term, is affecting investments, tourism and work force) an unbiased voice was needed to speak for them and show the world the true colors of Romania. ROM chocolate - a traditional chocolate bar wrapped in the national flag - and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. ROMBOT is a learning machine that is currently learning from fellow Romanians what makes this country great and worth visiting.Romanians were invited to visit and start chatting live with the ROMBOT, who will be asking hundreds of questions about the Romanian way of life: „What do you eat?”; „What music do you listen to?”; „What sports do you prefer”; „What is the most beautiful place in your country?”.

This professional campaign titled 'Rombot' was published in Romania in December, 2016. It was created for the brand: ROM, by ad agency: McCann. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted almost 7 years ago.


Advertising Agency: McCann, Romania
Executive Creative Director: Ioana Filip
Chief Creative Officer: Catalin Dobre
Copywriter: Ioana Zamfir
Art Director: Miruna Macri
Copywriters: Mihai Vasile, Mihai Tititig
Production Company: Frames

Federal Ministr...


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