The gift that changes the lives of thousands
Description
The Christmas campaign by Banco Industrial aimed to raise funds to reduce the country's childhood illiteracy rate through an emotional story that inspires and demonstrates the importance of giving a gift that can truly change a life.
This professional campaign titled 'El regalo que cambia la vida de miles' was published in Guatemala in November, 2024. It was created for the brand: Banco Industrial, by ad agencies: DDB and El taier DDB Centro. This 360° and Film media campaign is related to the Education, Finance, and Public Interest industries and contains 1 media asset. It was submitted 9 months ago by Senior Creative: Daniel Búcaro of el taier DDB centro.
Credits
Advertising Agency: el taier DDB centro, Guatemala.
CEO: Manuel Madrid.
Chairman Creative Officer: Victor Pardo.
Director Creativo General: Lukas Calderon Giraldo.
Creative Director: Miguel Giraldo.
Senior Creative: Daniel Bucaro.
Art Director: Darsy Rivas.
Designer: Francisco Chun, Katherine Garcia, Lisa Avila, Rolando Carrasco.
Account Director: Karina Obando.
Account Manager: Carol Ruano. Sabrina Rivera.
Executive Producer: Karla Ninette Gordillo.
Production Company: MANGO Films.
Director: Coke Diaz.
