If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.
This professional campaign titled 'Romanians are smart' was published in Romania in November, 2011. It was created for the brand: ROM, by ad agency: McCann. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 11 years ago.
Advertising Agency: McCann Erickson, Romania