ADVERTISING

ROM

Romanians are smart

Agency: McCann

Description

URL: http://www.romaniansaresmart.com/
If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.

This professional campaign titled 'Romanians are smart' was published in Romania in November, 2011. It was created for the brand: ROM, by ad agency: McCann. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 11 years ago.

Credits

Advertising Agency: McCann Erickson, Romania

Wonderbra

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.