Description
This gender equality-focussed social campaign questions what role models the next generation of women are exposed to. It aims at the popular shows like Love Island, Geordie Shore, Ex on the Beach, Real Housewives and the likes that portray the objectifying image of women, which creates expectations in young girls that their value and success in life are tightly linked to the expression of their sexuality.
This professional campaign titled 'Role Model' was published in United Kingdom in January, 2020. It was created for the brand: Women in Data, by ad agency: Sane Seven. This Integrated medium campaign is related to the Education, Professional Services, and Public Interest industries and contains 7 media assets. It was submitted over 4 years ago by Marius Janciauskas of Sane Seven.
Credits
Advertising Agency: Sane Seven, London, United Kingdom of Great Britain and Northern Ireland
Art Direction: Underexposed
