Don’t Let Anyone Devalue Your Car.

In a world where selling a used-car on social media feels like walking into a battlefield, Roddonjai—Thailand’s trusted used-car platform—has partnered with VML Group Thailand to flip the script with their latest campaign, “Don’t Let Anyone Devalue Your Car.”

Drawing inspiration from the relentless action and razor-sharp precision of the iconic John Wick universe, the campaign puts a cinematic twist on the everyday frustrations of selling a used-car in today’s chaotic digital landscape.

The centerpiece of the campaign is a cheeky, action-packed short film that mirrors the stylized chaos of John Wick. The protagonist, bearing an uncanny resemblance to Keanu Reeves, battles not assassins, but an onslaught of trolls, algorithmic pitfalls, and attention-hungry acquaintances—all while trying to sell a car on social media.From nitpickers zooming in on scratches to trolls derailing genuine offers, the protagonist’s journey humorously underscores the futility of selling in the wrong place. Yet, just like in John Wick, a turning point emerges: the hero finds a way out of the chaos through Roddonjai, where order is restored, and the car’s true value is protected.

More than just entertaining, the campaign delivers a clear message: Roddonjai offers car sellers a professional, drama-free experience. With international-standard inspections and a seamless platform, sellers can achieve fair prices without the hassle, noise, or devaluation of social media.