365 Days

Every day is dedicated to an international day: for lovers, animals, family, travel. But for millions of people in many parts of the world, war changes the meaning of every day.

This is the starting point of the new campaign by Emergency and Ogilvy, titled "365 Days," an annual initiative that renews each year to give voice, in a different way each time, to the victim of wars and its consequences.

The film, distributed on the brand's social channels internationally and on TV on La7 starting December 30, depicts the lives of different people in different parts of the world, seemingly focused on living days dedicated to their passions, families, and ideals.

For instance, we see a girl traveling, some young girls playing hide-and-seek, and two lovers kissing. Then, a twist reveals how war transforms the meaning of those moments. The girl, who seemed to be traveling, is revealed to be fleeing; the young girls weren't hiding to play, but from a soldier; the lovers were exchanging a farewell kiss.

Gino Strada used to say: 'War is not abolished by treaties, but by stimulating reflection and the culture of all.' The goal of Emergency is precisely to achieve 365 days of peace for everyone.