ADVERTISING

Viagra

Love Story

Agency: VMLY&R

Description

A two-minute animated film that marks a change in tone for the brand, which previously connected erectile problems to control and performance. 'Love Story' takes a more emotional perspective, portraying the struggle as a common health issue that can be caused by the stresses of modern life. It follows one couple as they grow increasingly distant and struggle to maintain their sex life while juggling work demands and the distractions of technology. In the end, they put aside their phones, job pressures and anxiety to connect.

This professional campaign titled 'Love Story' was published in United Kingdom in July, 2020. It was created for the brand: Viagra, by ad agency: VMLY&R. This Film medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted almost 2 years ago by Ms: Tamryn of VMLY&R London.

Credits

Advertising Agency: VMLY&R, London, United Kingdom of Great Britain and Northern Ireland
Production Company: BlinkInk
Sound Design: Factory Studios
Cco: Laurent Simon
Chairman: Mark Roalfe
Creative Director: Tamryn Kerr
Director: Paulo Garcia

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