Heroes of the Night

Agency: theSpells Agency


It doesn't take an expert to see what an erected drawbridge looks like. However, to dig the idea deeper and map it to the brand and the audience one needs to think with the right head. The St. Petersburg (Russia) drawbridges are raised every night for eight months a year and they are never too old for that. Viagra performs the same ironclad, rock-solid magic for men too mature of age. There are some counter-indications so please consult a physician. And don’t forget to ask your lover or your wife — perhaps they aren’t ready for your bridge standing upright till 5 in the morning. The age of the bridges is calculated according to the dates of the last span retrofitting.

This professional campaign titled 'Heroes of the Night' was published in Russia in June, 2019. It was created for the brand: Viagra, by ad agency: theSpells Agency. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted over 3 years ago by Kirill of theSpells.


Advertising Agency: theSpells Agency, Moscow, Russian Federation


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