Description
We Are Social Milan partners with Netflix on special RIV4LI episode inspired by a 13-year-old fan's letter.
Socially-led creative agency We Are Social in Milan has partnered with Netflix to create RIV4LI – One Last Adventure, a special episode of the coming-of-age series inspired by a real fan letter. Now streaming on the Netflix Italy YouTube channel, the episode brings back creator Simona Ercolani's characters for one final adventure. https://www.youtube.com/watch?v=5y79kUMI5XQ
The story began when Hailé, a 13-year-old fan from Toulouse, France, wrote to Netflix about how deeply the series had resonated with her. Moved by her letter, Netflix decided to create a bonus episode inspired by her story.
In the episode, Terry (Kartika Malavasi), Claudio (Samuele Carrino), Paolo (Duccio Orlando) and Alessio (Joseph Figueroa) travel to Toulouse for Alessio's first comic book festival during the final summer before high school. When Alessio's comic book goes missing, tensions threaten to pull the group apart until an unexpected discovery leads them on a search for a French girl named Hailé, whose only wish is to find friendship.
Produced by Stand By Me and featuring members of the original cast, the episode culminates in a surprise visit to the real Hailé's home in Toulouse, where she makes a special cameo appearance.
The making of RIV4LI – One Last Adventure will be documented in a behind-the-scenes vlog, available on the Netflix Italy YouTube channel from 12 July.
This professional campaign titled 'RIV4LI – One Last Adventure' was published in Italy in July, 2026. It was created for the brand: Netflix, by ad agency: We Are Social Italy. This Content medium campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted about 1 hour ago.
Credits
We Are Social Milan
Executive Creative Director: Mattia Lacchini
Executive Content Director: Giuseppe Schiavone
Associate Creative Director: Camilla Vanzulli
Associate Creative Director: Camillo Addis
Senior Creative: Giorgio Bottagisio
Creative: Giulia Stocchino
Senior Art Director: Elisa Barra
Junior Art Director: Carolina Fini
Content Creation Lead: Gabriele Tamborrino
Senior Social Media Manager: Rebecca Moreno White
Head of Client Services: Matteo Piagno
Account Director: Silvestro Barca
Account Manager: Tommaso Piccolo
Account Executive: Arianna D’Errico
Account Executive: Leonardo Serban
A We Are Social Studios production
Head of We Are Social Studios: Sandro Amabili
Producer: Sofia Spada
Videomaker: Marco Piovesan
Videomaker: Pietro Malvestio
Video Editor: Luca Damiani
Production Partner: Stand By Me
