Description
Amazon leans into our collective unease about AI with a playful Super Bowl spot for Alexa+, starring Chris Hemsworth. When he finds his wife Elsa Pataky chatting to the upgraded assistant, a snake in hand, Chris instantly suspects Alexa+ is plotting to kill him.
Directed by Wayne McClammy, the 60-second film spirals into increasingly absurd fantasies, from bear fights to elaborate conspiracies, before Chris realises Alexa+ is not a threat after all. Airing in the third quarter, the ad reframes the next-gen assistant as surprisingly helpful rather than sinister.
This professional campaign titled 'Alexaaaa+ ' was published in United States in February, 2026. It was created for the brand: Amazon Alexa, by ad agencies: Amazon In-House and Hungry Man. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 3 minutes ago.
