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Assassin's Creed

Rise

Agency: Sid Lee

Description

Ubisoft® EMEA is launching the European campaign for Assassin’s Creed 3 with “RISE,” an 80-second video created by Sid Lee and directed by Bjoern Ruehmann. The commercial features eight characters illustrating their battle in the middle of the American Revolution, the setting of this next installment of the game. “RISE” pays tribute to the deep and inner rise of the individual who, united with others, makes change possible. Allied with people from the colonies, Connor becomes the pioneer of a new country, the United States.

This professional campaign titled 'Rise' was published in France in July, 2012. It was created for the brand: Assassin's Creed, by ad agency: Sid Lee. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted about 10 years ago.

Credits

Advertising Agency: SidLee, Paris, France
Creative Director: Sid Lee
Direction: Bjoern Ruehmann
Production: Jimmy Lee / Furlined
Song: Arcade Fire "My Body is a cage"

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