Assassin's Creed

My Life As a NPC – Bella, My Life As a NPC – Leap of Faith

Agency: DDB


DDB Paris presents MY LIFE AS AN NPC
A social media initiative on Instagram and Facebook that at last gives the people a chance to speak.

This professional campaign titled 'My Life As a NPC – Bella, My Life As a NPC – Leap of Faith' was published in France in October, 2018. It was created for the brand: Assassin's Creed, by ad agency: DDB. This Digital medium campaign is related to the Gaming industry and contains 2 media assets. It was submitted about 4 years ago.


Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexander Kalchev
Creative Directors: Alexis Benbehe, Pierre Mathonat
Art Director: Julien Beuvry
Copywriter: Sonia Dos Santos
Advertiser Supervisors: Guillaume Carmona, Clément Prevosto, Valentin Meyer
Resident Gamer: Alban Callet
Agency Supervisors: Marie-Elise Archambaud, Olivier Guillerot
Digital Production: Nicolas Rajabaly, Frédéric Boyer, Antoine Ughetto, Julien Rault, Francois Cavalin
Sound Production: Loic Bénart / Studio Press Play On Tape
Adaption Sound Production: Martin Sumeire / THE


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