Assassin's Creed

Odyssey NPC Rap

Agency: DDB


When an Assassin's Creed Odyssey NPC settles its scores with the players in a rap clip. Just for once, the story is not about heroes, and even less about villains. Nor even supporting roles. Today we would like to talk to you about those who are knocked around, looted, cheated, robbed and killed. Those who don’t have a quest, or worse still, those who have only a single line of dialogue that they repeat over and over. Today, we would like to talk to you about NPCs. Or rather, the NPCs are going to talk to you. Ubisoft has released a series of Assassin’s Creed: Odyssey videos in Europe called “My Life As an NPC.” The animated ads feature NPCs (non-player characters, as in the reactive AI that live in the game) who tell viewers how they are impacted by the presence of gamers running around in their world.

This professional campaign titled 'Odyssey NPC Rap' was published in France in November, 2018. It was created for the brand: Assassin's Creed, by ad agency: DDB. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: DDB, Paris, France
Creative Directors: Alexander Kalchev, Alexis Benbehe, Pierre Mathonat
Art Director: Julien Beuvry
Copywriter: Sonia Dos Santos
Account Directors: Marie-Elise Archambaud, Olivier Guillerot
Gaming Advisor: Alban Callet

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