In their latest ad, Spotify asked to let the song play out. But seems like some people do not have the luxury of time to to do that. So we wanted to complement our latest spot to make sure all the busy hustlers let the song play out. To make it not just right, but right on time, and right on track. So we partnered with navigation apps to create a playlist precisely tailored to your ride’s time with the genre of your choosing. And that is because not everyone can do what Spotify asked: Let the Song Play Out. So we wanted the busy hustlers who can’t let the play out to still enjoy Spotify with something specifically tailored to their busy lifestyles.
This student campaign titled 'Right On Time, Right On Track' was published in Egypt in February, 2020. It was created for the brand: Spotify, by ad schools: Cairo Ad School and Miami Ad School. This Integrated medium campaign is related to the Music industry and contains 1 media asset. It was submitted about 2 years ago by Creative Copywriter: Hatem El Akad of Miami Ad School San Francisco.
Advertising School: Cairo Ad School Egypt and Miami Ad School San Francisco, Cairo Egypt and San Francisco USA, Egypt
Copywriter: Yasmine Radwan
Copywriter: Hussam Moustapha
Art Director: Moataz Mohamed
Copywriter: Hatem El Akad