The Details Are In The Data

School: Savannah College of Art & Design


A personal safety application, Citizen is all about concern, community, and staying connected. Taken up as a student project and using relevant data to draw up a compelling campaign for a company that is a "force for good", the highlighted thought revolves around what familiar spaces should be and feel like in a safer world, made possible by Citizen.

This student campaign titled 'The Details Are In The Data' was published in United States in June, 2023. It was created for the brand: Citizen, by ad school: Savannah College of Art & Design. This OOH Outdoor medium campaign is related to the Other industry and contains 6 media assets. It was submitted about 1 year ago.


Ad School: Savannah College of Art & Design, Atlanta, United States of America
Art Director & Designer: Gauri Chauhan
Research: Yi Gao
Creative Director & Copywriter: Vijay Isaac
Professor: Gauri Misra-Deshpande


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