After a competitive pitch, creative agency Brave has secured a new client partner with SuperPlay, the creator of Dice Dreams - a casual mobile game where a simple roll of the dice determines actions you can take against other players. After continued success in markets around the world, SuperPlay now have their sights set on driving mass downloads in the UK.
Brave were tasked with creating a memorable national campaign to roll out across TV, VOD, paid-for social and other planned digital media. Unlike other casual gaming competitors, the campaign needed to emotionally resonate with the British audience. With our innate British conservatism, it’s ingrained in us to hit superhuman levels of “nice” - even to those annoying frenemies, school-mum mates and colleagues that always drive us nuts and it’s this human truth that became the bedrock to the campaign idea.
A stolen parking spot, a jarring mum comment, a cut in line or an attack on your Dice Dreams kingdom - blowing off steam, and getting revenge, is often done covertly or in the privacy of our daydreams. Brave’s latest campaign ‘Revenge Is Best Served Rolled’ playfully shows through two 30” TVCs directed by Henry Littlechild, the petty revenge dreams we all play out in our heads. Setting up the notion that you don’t have to keep the anger pent up - with Dice Dreams there is a better way to successfully get your own back and without the ‘IRL’ consequences.
Brave set out to feature a celebrity, one that would connect more with our target female audience. TV presenter, Scarlett Moffatt, shows a more contrasting side to her usually friendly, bubbly demeanor, as she doggedly attempts to roll over her adversaries in various ways. But, if anything, the Dice Dreams spots prove that when it comes to it, Revenge Is Best Served Rolled.
This professional campaign titled 'Revenge Is Best Served Rolled' was published in United Kingdom in September, 2022. It was created for the brands: Dice Dreams and SuperPlay, by ad agency: Brave. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 1 year ago.
Business Director Amy Forster, Stefan Kann
Senior Account Manager Adam Vanstone
Client Gilad Almog - Chief Executive Officer
Client Roman Oumansky - Chief Creative Officer
Client Noam Banon – Chief Marketing Officer
Client Nir Ginat - Head of Creative Marketing
Client Oded Tsur - Creative Marketing Manager
Client Sharon Rochwerg - Influencer Marketing and Project Manager
Creative Director Annie Fox
Art director(s) Kinga Wawrzyniak
Copywriter(s) Sam Milburn
Planner Michael Kates
TV Producer Rory Fry
Production Company Darling Films
Director Henry Littlechild
AD James Sharpe
Producer Clare Timms
Production Manager Olivia Marcel
DOP Mark Patten
Editors Whitehouse Post – Adam Rudd
Post Production Absolute
Music Composer Dave Connolly
Grade Absolute – Matt Turner