Iconic food brand Denny has been at the heart of the Irish family for more than 200 years. Their new campaign ‘Grand, Dad’ reminds us that, sometimes, the most comfort is derived from comforting others – particularly when they need it the most.
In the first campaign from Droga5 Dublin, part of Accenture Song, since its rebrand, the much beloved food brand and Droga5 Dublin, part of Accenture Song, enlisted the help of director Duncan Christie to bring to life a truly heartfelt Irish family story.
The emotive campaign, produced by Banjoman, tells the story of a man trying to find his role in a family that’s been upended by the arrival of the first grandchild.
By using strong and emotional storytelling, the campaign aims to tell a powerfully genuine yarn about the Irish family, and to help us all rediscover the joy and comfort of life's simple pleasures.
This professional campaign titled 'Grand, Dad' was published in Ireland in September, 2022. It was created for the brand: Denny, by ad agencies: Accenture Song and Droga5. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.
Client: Pilgrims Food Masters
Marketing & Innovation Controller: Julie Ann Twomey
Senior Brand Manager: Ashley O’Sullivan
Brand Manager: Shauna Moran
Marketing Graduate: Heather Grealy
Agency: Droga5 Dublin, part of Accenture Song
ECD: Jen Speirs
Creative Directors: Rob Maguire & Shay Madden
Associate Creative Director: Alex Ingarfield
Creative Team: Emmet Heneghan & Steve Clifford
Head of Planning: Darius Pasalar
Strategy Director: Tamara Conyngham
Senior Strategist: Darren Soon
Director of Production and Studio: Jessica Bermingham
Executive Producer: Al Byrnes
Senior Agency Producer: Fiona Plumstead
Assistant Producer: Proud Ngwenya
Business Director: Aoife Coyne
Account Director: Andy Williams
Account Executive: Steven Nagle
Production Company: Banjoman
Director: Duncan Christie
Executive Producer: Matt D’Arcy
Line Producer: Vanessa Briscoe
Creative Studio: Gabha Studios
Post Producer: Daf Upsdell
Director of Photography: Luke Jacobs
Editors: Rob Hegarty
Assistant Editor: Andrew Francis
Composer: Zebedee Budworth
Sound Engineer: Will Farrell @ Blast Audio