On World Environment Day, instead of running another common full page ad, which would demand more paper to be used, we chose to place the message on top of the classifieds. The word Reuse was printed with 50% of opacity, without compromising the reading of the ads in the back.

This professional campaign titled 'Reuse' was published in Brazil in June, 2013. It was created for the brand: Manaus City Hall, by ad agency: Mene & Money. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: Mene & Money, Manaus, Brazil
Creative Director: Nilio Portella
Art Director: Leandro Marcião
Copywriter: Andre Nishiwaki


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