City Lodge Hotels

Reusable Ads

Agency: TBWA\Hunt\Lascaris

City Lodge Reusable Ads Case Study


We wrote three tongue-in-cheek films with no verbal dialogue that spoke to some of the reasons that people may need a break from everyday life. The comedy and message of these spots were carried by entirely subtitles.

After we dropped our three films, we kept our eye on social and traditional media outlets to mine for trending topics and narratives that we felt gave us the opportunity to encourage South Africans to take a break. Once we did we re-wrote our pieces to weigh in on the conversations our nation was having at that moment.

So, for example: when our country took to the socials to discuss a face-melting heatwave that swept across our nation, we executed a re-write so that we could comment on it too.

Or when people started to complain about getting back to work in January, we re-wrote a film to remind them that we’re open all year round.

By doing this we turned 3 films into many films that entrenched us in culture demonstrated our offering at the speed of trending topics.

This professional campaign titled 'Reusable Ads' was published in South Africa in November, 2023. It was created for the brand: City Lodge Hotels, by ad agency: TBWA\Hunt\Lascaris. This Content and Digital media campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted 3 months ago.


Chief Creative Officer: Carl Willoughby
Executive Creative Director: Steph van Niekerk
Copywriter: Tyler Lambert
Art Director: Kevin Radebe
Account Management: Cretienne Uys, Alet van Jaarsveld, Rohma Hasan
Agency Producer: Nonhlanhla Khanye

Film production: Giant Films
Director: Karien Cherry
Executive Producer: Emma Lundy, Cindy Gabriel
Producer: Jon Ronbeck
Production Manager: Amo Mbutuma
Director of Photography: Jason Prins
Production Art Director: Keenan McAdam
Stylist | Costume Design: Amy Zama
Production Assistant: Johannes Matila

Post Production company: Strangelove
Editor: Xander Vander
Post Producer: Bevil Swartz
Grade: Nic Apostoli

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