City Lodge Hotels: No Words – Power

City Lodge Hotels: No Words – Family

City Lodge Hotels: No Words – Sheet


Life is hard. Check into Easy. This is the new brand proposition of City Lodge Hotels. It’s an acknowledgment that sooner or later we all have to face up to life’s endless barrage of problems, big and small. And while the big ones are big – it’s the relentlessness of the little things that just don’t work out the way they should that can push you over the edge, making you want to check out for a little bit.

That’s why our new film series is called #NoWords. They are subtitle driven spots that acknowledge that feeling we’ve all had of having nothing more to say against the relentlessness of the mundane every day and realising you just need a break.

By doing this we position City Lodge Hotels as a solution to the stresses of everyday life, bucking the industry convention of dreams of white sandy beaches and poolside living.

And because there is no verbal dialogue in any of our pieces, we have a unique opportunity to repurpose these spots tactically, re-titling them to speak to moments of cultural relevance that have South Africans feeling like they need to #CheckIntoEasy.

This professional campaign titled 'No Words' was published in South Africa in October, 2023. It was created for the brand: City Lodge Hotels, by ad agency: TBWA\Hunt\Lascaris. This Film medium campaign is related to the Hospitality, Tourism industry and contains 3 media assets. It was submitted 6 months ago.


Chief Creative Officer: Carl Willoughby
Executive Creative Director: Steph van Niekerk
Copywriter: Tyler Lambert
Art Director: Kevin Radebe
Account Management/BUD: Cretienne Uys
Alet van Jaarsveld: Group Account Director
Account Management Intern: Rohma Hasan
Agency Producer: Nonhlanhla Khanye

Film production: Giant Films
Director: Karien Cherry
Executive Producer: Emma Lundy, Cindy Gabriel
Producer: Jon Ronbeck
Production Manager: Amo Mbutuma
Director of Photography: Jason Prins
1st AD: Travis Nel
Production Art Director: Keenan McAdam
Stylist: Amy Zama
Production Assistant: Johannes Matila
MUA: Lisa Wasmuth
Gaffer: Dave Howe
Grip: Tyler Geldenhuys
Unit: Lincorn Mkhabela
Casting Coordinator: David Williams

Post Production company: Strangelove
Editor: Xander Vander
Post Producer: Bevil Swartz
Grade: Nic Apostoli

Sound Company: Sterling Sound
Sound Engineer: Lorens Persson

Post Production Online/Artist: Charmaine Greyling
Performance: Daniel Janks, Eloise Clasen, Lizhani Trichardt, Seth da Costa, Loyiso Macdonald, Thuli Thabethe, Aphiwe Mfeke, Chris Langa


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