City Lodge Bedtime Stories for Business People Case Study
Entry Board
Description
Business travel isn't fun. Harvard Business Review reports that 75% of business travellers suffer from stress and lack of sleep. City Lodge Hotels wanted to solve the problem and build loyalty among their business guests. So, to help them relax and get some much-needed sleep, we created Bedtime Stories for Business People - a playful playlist of misguided meditations, inspired by the world of relaxation, meditation and calmness. We identified eight kinds of business traveller and wrote a bedtime story for each one. The stories were hosted on a microsite and in-room collateral encouraged business travellers to access the site.
This professional campaign titled 'Bedtime Stories for Business People' was published in South Africa in February, 2024. It was created for the brand: City Lodge Hotels, by ad agency: TBWA\Hunt\Lascaris. This Audio and Digital media campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 2 media assets. It was submitted 6 months ago.
Credits
Chief creative officer: Carl Willoughby
Executive creative director: Steph Van Niekerk, Shane Forbes, George Low
Creative director: Shane Forbes, George Low, Sacha Traest
Copywriter: George Low, Greg Lavagna, Paula Andropoulos, Shane Forbes
Art director: Shane Forbes, Sydney Rheeder
Designer: Sydney Rheeder, Sacha Traest
Account management : Alet Van Jaarsveld, Rohma Hasan, Cretienne Uys, Debbie Laing
Agency producer: Kim Hunt
Animation: Louis Du Pisani
Developer: Max Sibande
Client: Zuki Jantjies; Colleen Goodnman, Tammy Taylor
