Every TET (Vietnamese lunar new year) feels the same with repeating looks, repeating traditions and repeating routines.
The celebration is less and less exciting.
For TET 2023, Larue (a local beer from Heineken Vietnam) hits the market with a completely fresh look. We decided to invite people to refresh themselves too. Because it’s no longer “new year” without the “new”.
This professional campaign titled 'Refresh for Tet' was published in Vietnam in December, 2022. It was created for the brand: Larue, by ad agency: Phibious. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 10 months ago.
Managing Director: Nicole Marold
Executive Creative Director: Du Tang
Associate Creative Director: Martino Monti
Senior Copywriter: Ha Van Trang
Art Director: Ducsiunhan
Copywriter: Thien Pham
Senior Designer: Viet Nguyen
Strategy Director: Nicole Marold
Strategist: Binh An Nguyen
Senior Account Manager: Delta Nguyen
Account Manager: Trinh Pham
Account Executive: Vy Truong
DOP: Joke Pirachat
Production Agency: Viewfinder Media
Producer: Hàng Khánh Linh
Production Manager: Thảo Nguyễn
Online: One Cool Production
CGI: The SharpenLocation